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Learning Tech Growth

Make ‘Em Laugh: The Power of Humor in L&D

Make ‘Em Laugh: The Power of Humor in L&D

"Make 'em laugh, make 'em laughDon't you know everyone wants to laugh?" Those are the first two lines of the show-stopping song-and-dance performance by the inimitable, absolutely brilliant, impressively physical Donald O’Connor in the classic musical Singin’ in the...

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5 Easy Steps for Home-Grown SEO

5 Easy Steps for Home-Grown SEO

How to dramatically increase qualified traffic to your website, without spending a dime We’d like to suggest a minimal effort that can bring big traffic to your website. It’s called a Super Extraordinary Opportunity, or SEO. Most know this as Search Engine...

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Marketing Tip #9: Every Email Must Add Value

Marketing Tip #9: Every Email Must Add Value

Originally published on www.elearningindustry.com LMS eMail marketing is worth your time, for sure. But how do you do it in a positive way, so you don't annoy buyers and diminish your brand? 9 Tips for Using Email Marketing the Right Way LMS Email marketing is...

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Top 10 Best Overall LMS Websites

Top 10 Best Overall LMS Websites

... and what makes them so good. This article was originally published on eLearning Industry There are few markets as competitive as the Learning Management System market. There are no clear industry leaders, new vendors are popping up all the time, and many of them...

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6 Keys to Successful Tech Marketing in Europe

6 Keys to Successful Tech Marketing in Europe

Originally published on www.learninglight.com Most of my first two years of LMS marketing in Europe were spent beating my head against a wall. I knew it would be hard, and different from marketing to US buyers, so I went in with an open mind and tried to not assume...

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Know Thy Prospect. Know Thy Customer.

Know Thy Prospect. Know Thy Customer.

How using voice of customer and understanding the corporate training buyer persona will change your game By Scott Hornstein Originally published on http://www.hornsteinassociates.com/. The marketplace for professional learning is crowded and supremely competitive, but...

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Top 10 LMS Websites with the Best Content

Top 10 LMS Websites with the Best Content

... and how to engage LMS buyers. This article was originally published on eLearning Industry As an LMS vendor, you need to focus your website copy on just one visitor: your ideal buyer. That’s not to say that your other website traffic isn’t important. Your ideal...

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Top 10 Best Designed LMS Websites

Top 10 Best Designed LMS Websites

... and how they created a powerful first impression This article was originally published on eLearning Industry Successful demos can make or break any LMS company. We all spend a lot of time preparing for sales demos, orchestrating them, and training people to...

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Marketing Tip #8: Do Demo Webinars … Often!

Marketing Tip #8: Do Demo Webinars … Often!

Originally published on www.elearningindustry.com Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips...

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