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Top 10 things to do with no marketing budget:

Can you really make a training business grow without spending a dime on marketing?

Some of the best marketing ideas I’ve come across didn’t cost a thing. Plus, it’s a good idea to start with these free methods because they form the core of your marketing efforts.

1. Develop a compelling and specific value proposition.

2. Focus on 10-30 SEO keywords and build content around them.

3. Ask for referrals, repeatedly.

4. Read, read, read, as much as you can about marketing.

5. Promote the next class to get repeat customers.

6. Maximize your lead conversion rate. A little bit here goes a long way.

7. Spend more time than you think you should on your website.

8. Use email marketing to establish thought leadership.

9. Get customer testimonials, reviews, quotes, etc.

10. Network with other training companies that you don’t compete with.

Click here for the full blog with all the details.

If you’d like to learn more about how to grow your training business, click here to put a 30 minute meeting on my calendar.

About the Author

Gordon Johnson

Gordon Johnson has been a marketing leader in the corporate L&D industry for over twenty years. His specialty is developing transformative marketing strategies that generate qualified sales opportunities, employing the latest digital marketing channels, coupled with traditional techniques to achieve industry-leading brand awareness, widespread web presence and high-impact value propositions. Other marketing concentrations include content marketing, messaging, social marketing, positioning strategy, analyst relations, events, account-based marketing (ABM), email marketing, customer success and lead-generation. Contact Gordon.