by Gordon Johnson | Uncategorized
Five or ten years ago, paying to distribute press releases was pretty standard fare. Most B2B marketing teams had a budget line for it. But today? Not so much. In fact, you’d be hard-pressed to find many modern marketing teams still going all-in on press release... 
by Scott Hornstein | Uncategorized
Selling training begins with respecting the customer. Thus, David Ogilvy, tycoon, founder of Ogilvy & Mather, known as the “Father of Advertising” threw shade on the marketing and ad practices of the 1950’s. He argued that the customer should be seen as... 
by Gordon Johnson | Uncategorized
Originally published on www.learninglight.com Most of my first two years of LMS marketing in Europe were spent beating my head against a wall. I knew it would be hard, and different from marketing to US buyers, so I went in with an open mind and tried to not assume...