by Gordon Johnson | Referrals
If you’ve been in B2B for more than five minutes, you’ve probably had this happen. A customer loves your product. I mean really loves it. They sing your praises in meetings, they use your name like it’s a magic spell in budget discussions, and when someone complains... 
by Gordon Johnson | Referrals
Your best leads don’t come from cold outreach, paid ads, or content marketing. They come from customer referrals. No other lead source comes close. When a client gives you a referral, they’re usually doing it because there’s a real opportunity—and the company they’re... 
by Gordon Johnson | Referrals
It doesn’t take long to learn that your best leads are referrals from your customers. No other lead source comes close. When one of your clients refers you, they’re usually doing it because there’s a real opportunity there. Also, their colleague’s company is usually...