by Scott Hornstein | Content Marketing, Messaging
“Make ’em laugh, make ’em laugh. Don’t you know everyone wants to laugh?” Those are the first two lines of the show-stopping, song-and-dance performance by the inimitable, absolutely brilliant, impressively physical Donald O’Connor in the... 
by Barbara Sanner | Messaging
How to Keep Your Company’s Messaging Consistent (With a Little Help from AI) by Scott Hornstein, Barbara Sanner & Gordon Johnson The late Lester Wunderman was known for many things, including saying the following about B2C marketing, “I am loyal to my family; I am... 
by Gordon Johnson | Content Marketing, Messaging
To survive in the learning tech marketplace, you have to produce lots of free content to attract search engines and buyers to your website. But content marketing is extremely time-consuming and without a long term plan, it can consume all your resources. There is one... 
by Scott Hornstein | AI, Content Marketing, Messaging
In the crowded world of content marketing, staying ahead of the curve is essential. As professionals in learning technology and training companies know, your content is not only your calling card but also your expertise on display. This is where generative AI steps in... 
by Gordon Johnson | Messaging
A winning marketing strategy is built around a solid LMS value proposition. Is your message unique, compelling and believable? Are you giving customers solutions to their problems or features of your product? In this article I’ll share tips to craft targeted messaging... 
by Scott Hornstein | Messaging
How using voice of customer and understanding the corporate training buyer persona will change your game By Scott Hornstein Originally published on http://www.hornsteinassociates.com/. The marketplace for professional learning is crowded and supremely competitive, but...