by Barbara Sanner | Events, Trade Shows
Booths matter less than people. At trade shows, the human connection is what makes a brand stand out, remain memorable, and lead to short- and long-term revenue. I love a good trade show. Meet. Greet. Profit. Repeat. Right? For a long time, trade shows have been... 
by Barbara Sanner | Customer Marketing & Success, Trade Shows
I love a good trade show. I even love the slow parts of a good trade show. Honestly, I love the bad trade shows, too. I’ve asked myself often, why do I love trade shows even during the frantic organizing time, the hectic set-up time, the slow traffic time on the... 
by Barbara Sanner | Trade Shows
I’ve worked a lot of trade shows during my career, and I’ve been lucky to be in the booth when there was a long line of people waiting to talk to us. But I’ve also been in the booth where it feels like the show will never end. Most people fear the latter:... 
by Gordon Johnson | Events, Trade Shows
A lot of time and resources go into exhibiting at a trade show. Everyone wants to get it right and show a return. But what does it take? Is it a beauty contest? Should you give away more swag? Do you need to staff the booth with aggressive salespeople? Or, as I... 
by Gordon Johnson | Events, Trade Shows
Originally published on www.elearningindustry.com It’s important to market your Learning Management System at LMS conferences and trade shows. But you’ve got to do it well AND in moderation. Tradeshows are an LMS Marketing Staple Let me start by...