by Barbara Sanner | Events, Trade Shows
Booths matter less than people. At trade shows, the human connection is what makes a brand stand out, remain memorable, and lead to short- and long-term revenue. I love a good trade show. Meet. Greet. Profit. Repeat. Right? For a long time, trade shows have been... 
by Gordon Johnson | Events, Trade Shows
A lot of time and resources go into exhibiting at a trade show. Everyone wants to get it right and show a return. But what does it take? Is it a beauty contest? Should you give away more swag? Do you need to staff the booth with aggressive salespeople? Or, as I... 
by Gordon Johnson | Events, Trade Shows
Originally published on www.elearningindustry.com It’s important to market your Learning Management System at LMS conferences and trade shows. But you’ve got to do it well AND in moderation. Tradeshows are an LMS Marketing Staple Let me start by...