by Scott Hornstein | Customer Marketing & Success
Without your customer’s deep and abiding trust, a long-term relationship simply is not possible. It’s on top of confidence in your technology’s ability to deliver today’s goods. It is trust in you, the people that comprise your company, that sets the direction and... 
by Barbara Sanner | Customer Marketing & Success, Trade Shows
I love a good trade show. I even love the slow parts of a good trade show. Honestly, I love the bad trade shows, too. I’ve asked myself often, why do I love trade shows even during the frantic organizing time, the hectic set-up time, the slow traffic time on the... 
by Scott Hornstein | Customer Marketing & Success
Trust is the dominant success factor in creating lasting customer relationships. Trust is the soil that grows customer lifetime value – the metric that means money. The more your customers trust you, the greater your profitability potential. Trust is required to... 
by Scott Hornstein | Customer Marketing & Success
The first in our series of blogs on the key pillars of Human-Centered Marketing Honestly, I don’t believe most businesses care a whit about customer satisfaction (customer sat). Maybe if it was an app. A whit is a small tiny part of something larger; e.g., he... 
by Scott Hornstein | Customer Marketing & Success
Here’s What’s Driving It, and How You Get in the Driver’s Seat Ah, Customer Satisfaction. The soft metric that bites hard. Especially in B2B, as we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricably tied to the human... 
by Gordon Johnson | ABM (Account Based Marketing), Customer Marketing & Success, Email Marketing
Watch this on-demand webinar to see the three best marketing plays to boost marketing performance for your L&D or training company. We’ve tied them up in a nice bow for easy viewing. Check it out! In this post, we’re excited to share the insights from three...