by Gordon Johnson | AI, Website
Wait—What Do You Mean My Website Won’t Matter? Okay, maybe not completely irrelevant. But let’s be honest: the role of your website in the B2B buyer journey is changing—fast. Not long ago, someone needed a new CRM, ERP, HRIS, or [insert your product here]. They’d... 
by Gordon Johnson | AI, Marketing Strategy
In a world flooded with AI-generated content, buyers have become experts at tuning out the noise. While AI has brought efficiency and scale to marketing, it’s also made it more impersonal, leaving a gap for marketers who value authenticity. Human-centered marketing... 
by Pam Boiros | AI, Marketing Strategy
As the use of AI in marketing continues to rise, so does the concern around maintaining authenticity. AI tools, particularly Generative AI (GenAI), are fast becoming indispensable in automating tasks, generating content, and analyzing data. However, there’s... 
by Gordon Johnson | AI, Marketing Strategy
Move from impersonal, AI-driven B2B marketing to authentic, human-centered strategies that build trust and foster genuine relationships with your prospects. Move Beyond Impersonal Marketing Marketers are now grappling with the challenge of finding an alternative... 
by Scott Hornstein | AI, Content Marketing
Generative AI’s strategic advantage for B2B marketing lies in its ability to provide an authentic, human touch amidst a technology-focused environment. Generative AI presents B2B marketers with a rather unique opportunity – to establish an unassailable... 
by Gordon Johnson | AI, Content Marketing
Use generative AI as a tool to not only speed up your content creation process but also to elevate the quality and impact of your marketing efforts In today’s competitive digital landscape, high quality content is more critical than ever to attract attention,...