by Barbara Sanner | Events, Trade Shows
Booths matter less than people. At trade shows, the human connection is what makes a brand stand out, remain memorable, and lead to short- and long-term revenue. I love a good trade show. Meet. Greet. Profit. Repeat. Right? For a long time, trade shows have been... 
by Barbara Sanner | Customer Marketing & Success, Trade Shows
I love a good trade show. I even love the slow parts of a good trade show. Honestly, I love the bad trade shows, too. I’ve asked myself often, why do I love trade shows even during the frantic organizing time, the hectic set-up time, the slow traffic time on the... 
by Barbara Sanner | Email Marketing
The stealth ninja of email marketing isn’t bad subject lines, boring copy, or weak calls-to-action. You could master all of those – craft irresistible subject lines, design gorgeous templates, segment lists with precision – and still find nothing but silence in your... 
by Barbara Sanner | Lead Generation, Marketing Strategy
I still remember the moment it clicked. I was on a sales call with a potential customer and was discussing a redesign for their omnichannel ads and social media. On paper, they looked like a perfect customer for us: right industry, good budget, and had some interest.... 
by Barbara Sanner | Messaging
How to Keep Your Company’s Messaging Consistent (With a Little Help from AI) by Scott Hornstein, Barbara Sanner & Gordon Johnson The late Lester Wunderman was known for many things, including saying the following about B2C marketing, “I am loyal to my family; I am...