If your learning tech company has great products but stalled growth, you’re in the right place. We offer fractional marketing leadership and services without the full-time overhead.
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Specializing in transformative marketing strategies, FlashWorks Marketing generates qualified sales opportunities to fuel your business growth. With the latest digital marketing channels and impactful content, we ensure industry-leading brand awareness and widespread web presence.
Backed by over two decades of experience, we’ve helped many companies in numerous industries to succeed. Trust us to invest your time and money wisely for real results.
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Client Testimonials
“The year before we began working with Gordon, our revenue grew by 28% over the previous year. Working with Gordon helped us to accelerate that growth. Equally important, he has saved us time and money by generously sharing with us the many resources he has in the training industry – resources that we may never have found ourselves.” Nat Dunn | Webucator
Ian Huckabee
Principled Technologies
“Gordon has a comprehensive understanding of the training industry and created a highly customized marketing program for us that has transformed our business.”
Cam Tripp
Savvy Leadership
Tom Bronikowski
“Gordon is the strongest marketing person I’ve ever known. He has the ability to analyze complex solutions and break them into simple, easy to understand marketing messages and programs. The results of our programs have been amazing.”
Caleb Johnson
TTec
“Gordon is a marketing wizard with incredible insight into how to create brand awareness, generate strategic business, and drive revenue. In addition to his irreplaceable experience in the learning, LMS, and HCM industry.”
Cevin Owens
McKinsey
“I have seen Gordon reinvigorate learning organizations (including my own) and achieve quantum growth and exposure through his marketing expertise.”
Calvin Choi
Expertus
“Gordon is marketing. His ability to stay one step ahead of the general marketing trends helped Expertus stand out in the sea of LMS vendors.”
Blog
Trust is a Gift Only Your Customer Can Bestow. Take the Trust Gap Quiz.
Without your customer’s deep and abiding trust, a long-term relationship simply is not possible. It’s on top of confidence in your technology’s ability to deliver today’s goods. It is trust in you, the people that comprise your company, that sets the direction and...
Why Your Product Is Invisible to Buyers (Even If It’s Really Good)
This article explores why companies with genuinely good products but low brand awareness remain invisible to their ideal buyers, and what to do about it. It covers nine specific reasons companies stay unknown, including insufficient marketing budget, no analyst...
Trade Shows Can Be Revolutionary. Wait. What?
Booths matter less than people. At trade shows, the human connection is what makes a brand stand out, remain memorable, and lead to short- and long-term revenue. I love a good trade show. Meet. Greet. Profit. Repeat. Right? For a long time, trade shows have been...
The Top 5 L&D Trade Shows to Boost Your Business Success
I love a good trade show. I even love the slow parts of a good trade show. Honestly, I love the bad trade shows, too. I’ve asked myself often, why do I love trade shows even during the frantic organizing time, the hectic set-up time, the slow traffic time on the...
Your Future Profitability Requires Customer Trust. Here’s How To Earn It.
Trust is the dominant success factor in creating lasting customer relationships. Trust is the soil that grows customer lifetime value – the metric that means money. The more your customers trust you, the greater your profitability potential. Trust is required to...
Make ‘Em Laugh: The Power of Humor in B2B Marketing
"Make 'em laugh, make 'em laugh. Don't you know everyone wants to laugh?" Those are the first two lines of the show-stopping, song-and-dance performance by the inimitable, absolutely brilliant, impressively physical Donald O’Connor in the classic musical Singin’ in...
Why your B2B marketing strategy should start with a story that builds trust
In B2B marketing, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start with a story. By Scott Hornstein. These observations and recommendations are based on over 40 years of marketing consulting over many business...
How One Pillar Page Can Do the Work of 50 Blogs (and Transform Your SEO)
Summary A pillar page is a single, comprehensive guide on a core topic. It's the kind of page that ties all your expertise together. It’s the difference between being one voice in the crowd and becoming the go-to authority in your field. Done right, a pillar page...
The Stealth Ninja Sabotaging Your Emails
The stealth ninja of email marketing isn’t bad subject lines, boring copy, or weak calls-to-action. You could master all of those – craft irresistible subject lines, design gorgeous templates, segment lists with precision – and still find nothing but silence in your...